Campaign
Snapchat × GBRF
A first-of-its-kind AR partnership that made reef conservation land with a new generation.
A first-of-its-kind partnership between Snapchat and the Great Barrier Reef Foundation, engineered to reach a generation that conservation campaigns had never effectively engaged.
Challenge
Conservation campaigns had never effectively reached younger Australians. The Great Barrier Reef Foundation needed to engage a generation on its own terms, in the channels it actually lives in.
Approach
We designed a social-first campaign using Snapchat's AR capabilities to make reef conservation visceral and immediate, turning passive awareness into active advocacy among younger audiences.
Outcome
A first-of-its-kind partnership that put reef conservation in front of a new generation where they already are, with national press coverage to match.
Results
AR reef-conservation partnership
audience reached
press coverage
“Dom's work is the ideal blend of creative and practical. A genuine visionary and leader.”
Next project
Samford Valley Steiner School
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